When you’re running an online store, having customer reviews is essential. They help potential buyers make a decision about whether to purchase a product, and they also help your store rank higher in search engine results pages. Product reviews in WooCommerce
But getting customers to write reviews can be challenging. They may not have the time or know how to write a review that’s helpful to others.
That’s where you come in. By following these tips, you can convince your customers to write reviews for your WooCommerce products.
How to Enable Customer Reviews for WooCommerce
Fortunately, if you’ve already installed WooCommerce on your WordPress website, customer reviews are already included as a feature. However, you have to enable and configure this feature for it to work properly.
Before we begin, you need to make sure you are using a WordPress theme that supports reviews and comments. Not all WP themes support product reviews. Therefore, you need to go through the list of features or ask the developer before buying the theme.
However, if you specifically pick a WooCommerce theme, you won’t have to worry about facing any issues.
Enable the Built-in Product Reviews Feature
Now you need to make sure the built-in WooCommerce product review feature is on.
In order to do this, you need to open your WordPress website’s dashboard and navigate to WooCommerce 🡪 Settings.
Click on the “Products” tab.
Scroll down to find the “Enable reviews” check box. Click the box to enable product reviews, and you are good to go.
Once you click the box, you’ll see many other options appear. These settings are all optional.
Once you are done selecting, click the “Save changes” button.
Why Should You Care About Product Reviews?
It would be best to care about product reviews because they greatly influence how your business is perceived.
Think about it—when a potential customer is browsing through your products, the first thing they’re going to do is check out the reviews. In fact, according to research, 93% of all customers read online reviews before buying anything. If you don’t have any, or if your reviews are lackluster, that will give them a bad impression of your business.
But if you have plenty of good reviews, that will convince them that you’re a credible business and that they can trust you. So, ensuring you’re getting as many reviews as possible is crucial.
How Can Product Reviews Help Your WooCommerce Business?
When it comes to online shopping, customer reviews are one of the essential factors that shoppers consider. They want to know what other people think of the product before they buy it.
This is especially true for WooCommerce products, as shoppers look for quality and trustworthiness when making a purchase. That’s why getting your customers to write reviews for your products is so important.
By being aware of when and how to ask for a review, you may inspire your brand advocates. In the same way, if you ask your happiest customers to write reviews, they may become vocal supporters and help spread the word about your business.
Higher Store Rating
If you request reviews, it is more likely that you’ll receive better ratings, as your customers will understand how critical their reviews are. Therefore, asking for product reviews can have a significant impact on the ratings you get.
Increased Search Activity
According to Google and industry observers, organic and local search results take into account a business’s review signals, such as review count, score, and content. Consequently, having more reviews can help you appear higher in search results, making it easier for potential customers to find your company.
Do You Have to Publish Every Review?
Well, this ultimately depends on your approach. Are you ready to be 100% transparent with your customers? If yes, then go ahead. Remember, a few bad reviews will never hurt your product’s reputation. In fact, around 95% of shoppers suspect that reviews shown on a website are fake if there aren’t any negative ones. This proves that negative reviews also improve the credibility of all reviews posted on your site.
With WordPress, you have complete control over all reviews on your store. If you want to exclude some, you can certainly do it. Though this may sound like a smart move in the beginning when the number of reviews is lower, However, as you start getting positive ones, you can maintain a balance by approving a few negative ones.
If you start getting too many negative reviews, you should look back on your product and consider this a great feedback tool.
Tips to Convince Customers to Write Reviews
You know how valuable reviews are for your WooCommerce store. They help potential customers trust you, and they can decide whether someone makes a purchase or not.
But getting customers to actually write reviews can be tricky. They might not have the time or know how to write a review that’s helpful to others.
That’s why we’ve put together a few tips to make it easy for your customers to write reviews. Check them out below!
Give Incentives to Customers to Write Product Reviews
Customers are frequently more likely to post reviews if they anticipate being compensated for doing so. Giving clients incentives to express their opinions is, therefore, one strategy to persuade them to leave evaluations. These rewards must be something that consumers value, like a discount, a unique offer, or even free delivery on their subsequent order.
Add Multiple Criteria for Product Ratings and Reviews
You’ll come across many customers who simply don’t know how to write a review. However, you can still get feedback from them by adding multiple criteria for reviews and ratings. We recommend that you install “ReviewX” for this purpose.
With this WordPress plugin, you can add different criteria, like style, quality, color, delivery, etc., to your review section and ask customers to rate these elements as well. That way, even if a customer isn’t comfortable writing a review, the ratings they’ll provide will help you get feedback, and you’ll be able to display them on the product page.
Personalize Your Email Reminders for Each Customer
You want your clients to believe their thoughts are respected and appreciated when you ask them for feedback. It’s crucial that you customize each customer’s email demands in order to do this.
That means the next time you send an email to remind your customers to post their reviews, make sure you use their name and mention the product they bought. Such an email will help your customers connect with you, as they’ll appreciate seeing their name on the email. You can also add a link to the product you want them to review so they directly land on the page you want them to. This tactic will help your customers understand which product they have to review without having to waste time finding it.
Go for The Right Time to Ask for a Review
It’s important to actively ask for feedback from clients, but you also need to know when to do so.Usually, as soon as your consumers have finished their purchases and gotten their items, that is the optimal moment to ask for evaluations. You may not get an accurate response if you are late in asking for the product review.
Make It Easy for Customers to Write Product Reviews
Sometimes customers choose not to offer feedback after completing a purchase because they find it challenging to do so. This may be due to the fact that they would need to return to your website, look up the items they purchased, and then provide their comments. Without a doubt, this may appear to be a waste of time for many clients.
The answer? Oh, that’s simple. Once again, please include a link in your email that will immediately reroute customers to the things they had purchased rather than only asking them to leave feedback. Customers may leave reviews more quickly this way.
Ask Customers for Reviews Directly
You must personally solicit feedback from your clients if you want to persuade them to leave reviews. This is neither disrespectful nor rude. In reality, if you ask clients for their opinions in a nice manner, they are often highly inclined to respond.
This is due to the fact that it demonstrates your concern for their opinions and your willingness to adapt your goods and services to meet their demands better. So, our first advice for getting customers to leave reviews is to directly but politely ask for their feedback to show that you value their opinion.
Thank Customers for Reviewing Your Products
Last but not least, always remember to thank your customers whenever they write reviews. This is a super easy and quick way to make customers feel that their opinions matter, and it also helps you provide a superior customer service experience.
Product reviews on your WooCommerce store play a significant role in increasing your sales. Also, they will make your products and brand more credible in the industry. However, convincing every customer to share their feedback through a product review requires a lot of work.
With the tips mentioned above, you can convince your customers to write reviews for your WooCommerce products. If you make the process easy and convenient, they will likely be more willing to write a review.