The year 2023 is here, so it’s time to start thinking about your promotions for wholesale customers.
There are a lot of great ideas out there, but it can take time to decide which ones will work best for your business. That’s where we come in. We’ve compiled a list of the top promotions to offer your wholesale customers this year.
So, what are you waiting for? Scroll down and check them out!
What Promotional Ideas Work for Wholesale Customers?
When planning your promotional calendar for the year, it’s essential to consider your wholesale customers. What kind of offers and deals will appeal to them? What will motivate them to buy from you?
One of the most effective promotions for wholesale customers is a “spend more, save more” offer. This means that the more they spend, the more they save. This type of promotion encourages customers to buy more products, and it also encourages them to buy from you instead of your competitors.
Another popular marketing idea for wholesale customers is a free product or a discount on their next purchase. This offer is enticing because it allows customers to try new products or ones they may have been hesitant to purchase before. It also encourages them to come back and buy from you again in the future.
However, to have all the functionalities that an online B2B store has, you need to install a wholesale plugin. This plugin can easily transform your online WooCommerce store into a wholesale platform where customers can enjoy massive discounts while purchasing products in bulk.
The Benefits of Offering Discounts to Wholesale Customers
As a business, it’s important to offer discounts to wholesale customers from time to time. Here are three reasons why you should do this year:
1. It Helps Build Loyalty
If you offer discounts to your wholesale customers, they will likely remain loyal to your business. They’ll be more likely to order from you again in the future and may even recommend you to their friends and family.
2. It Encourages New Customers
When new customers see that your business offers discounts to wholesale customers, they’ll be more likely to buy from you. They’ll know that they’re getting a good deal, and they’ll appreciate the fact that you’re offering them savings.
3. It Boosts Overall Sales
When your business offers discounts to wholesale customers, it boosts sales overall. This is because more people are likely to buy from you when they know they’re getting a good deal.
Top Promotions for Wholesale Customers in 2023
Introduce Free Shipping Options
This year, consider giving your wholesale customers free shipping on all orders. This is a great way to show them that you appreciate their business and can also help you attract new customers.
Free shipping is also a great way to encourage your customers to place larger orders, which can result in more significant profits. It’s a win-win situation for both of you!
Host a Special Event for Wholesale Customers
What better way to show appreciation for the customers that keep your business thriving than by hosting a special event? Invite them to a relevant webinar, workshop, or seminar. It doesn’t need to be extravagant, but it will allow them to ask questions, learn more about upcoming products and services, and connect with other wholesale customers.
You can also host an online event like a virtual B2B trade show or open house. This platform allows you to showcase your products or services in a very personalized way. Give them exclusive discounts or offers in exchange for attending the event and participating in some of the activities.
Finally, if you have the budget for it, you can consider hosting an in-person event for your wholesale customers. Invite them to something special, like a product launch party at a popular location in town. Offering complimentary drinks and food never hurts, either!
Design a Loyalty Program Exclusively for Wholesale Clients
Designing a loyalty program exclusively for your wholesale clients is a great way to retain them over the long term. Show appreciation for their loyalty with exclusive rewards, like discounts on bulk orders or free shipping on orders over a certain amount.
You can also give your wholesale customers something that retail customers don’t have: access to pre-release products, special discounts, or even exclusive events. This shows that you recognize their loyalty and want to reward them in a tangible way.
Make sure to clearly communicate the details of the program so they know what they can expect in return. A well-crafted loyalty program will create an emotional connection that keeps customers coming back instead of going elsewhere.
Offer Limited-Time Deals on Products or Services
One of the best ways to engage wholesale customers is to offer limited-time promotions on products or services. These promotions can be a great way to boost sales and incentivize customers to take advantage of your deals.
For example, you could offer a discount on a certain product when it’s purchased with another product or service. You could also offer a tiered discount structure that gradually increases based on the amount of money spent. This is especially effective when combined with other incentives, such as free shipping or other promotional materials.
Other types of limited-time deals could include discounts for referrals, bulk orders, or early purchases for unique products and services. These promotional offers can be an excellent way to drive sales and keep customers coming back for more.
Work with Influencers
Partnering with influencers can be an effective way of reaching a wider audience. It’s crucial to find the right influencers that align with your brand and offer them incentives to promote your product or service. This could be in the form of discounts or special product bundles – but most importantly, it’s a great way to add credibility and trust to your offers. According to a recent report, 86% of B2B marketers are working with influencers and enjoying success.
For example, if you know that one of your products is flying off the shelves but isn’t widely known, you can team up with an influencer in the industry who has a large social media following and get them to review your product or create content around it. This is an excellent way for potential customers to gain insight from an unbiased expert.
You might even consider offering continued discounts for any influencers who can generate more sales for you – this will encourage them to keep pushing your message out there and help you maximize the ROI of this promotional activity.
It is important to ensure that the events are relevant to your customers’ businesses. Secondly, make sure that the events are well-organized and easy to attend. Lastly, you should ensure that customers will enjoy them.