How to Charge Special Wholesale Prices Using Wholesale for WooCommerce

We all know that wholesale customers have a profitable edge over retail customers by saving money on the purchase of items in bulk quantity. Different shopping websites are offering retail and wholesale prices to their customers in a convenient manner for their business.

If you’re running a wholesale-based eCommerce site, then installing Wholesale for WooCommerce & WooCommerce Subscription extension on your site can help you show “Retail Only” prices to regular and routine customers, while wholesale prices will be visible to wholesale users only. If any regular customer wants to purchase items at special wholesale prices, then this can be achieved by setting up a wholesale subscription model.

Using a subscription model, you can offer wholesale roles to your retail customers with special discounts and wholesale charges.

What is Wholesale for WooCommerce and Wholesale Subscription extension?

Wholesale for WooCommerce is a WooCommerce extension that enables your store to display wholesale pricing for specific users. It has the ‘Multiple User Role’ Wholesale pricing feature, with which you can create multiple Wholesale Roles and define different discounts for each role with support for both simple and variable products both.

WooCommerce Subscriptions enables you to introduce a variety of subscriptions for physical or virtual products and services. Admin is able to create Variable Subscriptions with Variation from Variable Subscriptions from products; once the variable subscription product is created, it will display in a dropdown in Wholesale settings.

You can select a Variable subscription from the Wholesale setting; only one Subscription will be selected at a time. Subscription product variations will display in a dropdown in wholesale user roles, where you can select variations for wholesale user roles, and selected variations will not display for other wholesale user roles.

With integrated WooCommerce extensions (Wholesale for WooCommerce + WooCommerce Subscription), you can offer your retail customer the opportunity to subscribe for the unique wholesale user role and take advantage of reduced wholesale prices while shopping from your E-store. Here are a few simple steps for a regular customer to buy a subscription plan to get wholesale discounts.


  1. A regular customer should register at your e-store.
  2. Go to the products page, buy a subscription, and sign up.

If users want to see their Subscription details, they can see them from my account, then click on Subscription. Admin can also see customer Subscription details from WooCommerce > Subscription.

When a customer buys a Variable Subscription, its Role type will change, and the Subscription will be assigned. Different roles contain different kinds of discounts based on purchasing a subscription plan. You can set your role types like Silver, Gold, Diamond, and Platinum so your customers can exhibit different levels.


So, by using Wholesale For WooCommerce + WooCommerce Subscriptions and following the above simple steps, you can provide special discounts to your wholesale subscribers. You can Create variable subscription products and allow your customers to choose a subscription that suits their needs.

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