Advantages of online wholesale distribution

A wholesale market can increase the efficiency of wholesale and retail distribution by encouraging competition and inducing efficiency. 

The great advantage of a wholesale market is that it brings together in a given place all the supply and demand for a given product, thus making it possible to obtain a single equilibrium price. Price formation thus becomes transparent and transaction costs are greatly reduced. 

Wholesale sales allow the law of supply and demand to converge to establish the single price of a product. Thus, a wholesale market is a meeting place between supply and demand and price formation.

Wholesale trade: 

Wholesale trade is also called wholesale, trade, or business-to-business (B2B). It consists of the marketing of products (or services) in large quantities.

This particular marketing is not carried out with the usual retailers (specialized stores and other large surfaces) but directly near what one calls a wholesaler.

The wholesaler is the intermediary between producers and retailers. It is a professional who is responsible for selling products or services made by professionals (producers), to other professionals (retailers).

Advantages of wholesale trade

Advantages of wholesale trade

The main advantage of wholesale trade is obviously financial. By eliminating the intermediary of the retailer, savings are logically achieved. The more intermediaries, the more the prices are effectively inflated. After all, everyone should be able to find their account.

The second positive point of wholesale trade is the possibility left to buy large quantities, quantities which retailers do not always have, precisely.

Here are a few more benefits:

– Since supply and demand are concentrated in one place, competition can be encouraged, the exchange process is more efficient (efficient allocation of resources and prices) and the formation of a single price of balance is favored and facilitated;

– Inspection, quality control, sorting, and grading into quality classes becomes easier and more objective. In addition, the use of standard weights and measures is encouraged as well as the separate sale of different qualities. Thus, the products are well cleaned before being brought to the market;

– Product handling becomes more efficient since the wholesale market has enough space for parking, sorting, filing and unloading at the lifting dock for lifting equipment, conveyor belts, etc .;

–  A large central wholesale market could have a significant cost-cutting effect and lead to better market performance.

How can Wholesale for WooCommerce help you sale wholesale online

Wholesale for WooCommerce is a WooCommerce extension that gives you the ability to display wholesale rates & prices that are only visible to your wholesale customers.

Through the Multiple User Role creation feature, not only are you able to create multiple wholesale roles for your users, but you can also define different discounts for each role with support for both simple and variable products.

Here are some of the benefits Wholesale for WooCommerce can give your online store:

  • Create & Manage Multiple User Roles

Create multiple user roles for wholesale members so that you can segregate your customers and their buying/selling preferences. Create unlimited wholesale user roles and define different discounts for each role through products.

  • Manage Wholesale prices for single or multiple products.

Set your wholesale prices for both individual or multiple products and their variations. Similarly, add the price input field so you can enter separate pricing information for users with the “Wholesale customer” role.

Manage Wholesale prices for single or multiple products.
  • Manage Approval/Rejection requests – Manually or Automatically.

Manage registration form requests through an easy to use in-built system that allows you to accept or reject users via manual or automatic setting options.

Manage Approval/Rejection requests
  • Front-end Wholesale Registration form.

Create and embed an easy Wholesale Registration Form on your website that allows users to sign-up as wholesale customers.

  • Apply wholesale prices based on minimum quantity.

You can set the minimum quantity on wholesale products so if the user’s order doesn’t meet that quantity requirement, they end up paying the retail price.

Apply wholesale prices based on minimum quantity
  • Control product and price visibility.

Optionally hide “retail only” products or its variations from wholesale shoppers – Have control over your product and its pricing visibility options.

Control product and price visibility
  • Add a fixed amount or percentage-based discount pricing.

Option to add fixed amount prices on wholesale products or their variations, or percentage-based discounts on pre-defined quantities. These settings can be enabled on specific products, specific product categories, or total cart quantity.

fixed amount or percentage-based discount pricing
  • Add minimum quantity restrictions on wholesale Products.

This functionality allows you to apply minimum quantity restrictions on wholesale products so wholesalers must add to cart minimum quantity to get discount.

minimum quantity restrictions on wholesale Products
  • Restrict product visibility

Restrict product visibility from single or multiple wholesale user roles. These products will only be visible to retail customers.

Restrict product visibility
  • Restrict product category visibility

Restrict product category visibility for single or multiple wholesaler user roles. Save time from hiding products individually (one-by-one).

Restrict product category visibility

The wholesaler uses its distribution networks to easily reach end consumers.

The distribution networks of wholesale companies generate competitive advantages when there is a great knowledge of the market and great brand acceptance.

If you are looking to sell wholesale online, Wholesale for WooCommerce is designed to help you manage your wholesale orders more efficiently.

wholesaler uses its distribution networks

Essential Strategies to Encourage Bulk Purchases in WooCommerce


Internet sales have an increasing weight for most sectors. So much so, that for some companies it has become the main source of income. For businesses that are planning to start their online wholesale business, it is important to understand how and why wholesale is different from retail. 

Wholesale sellers who increase their sales take deliberate action based on proven sales principles and techniques, combined with marketing actions to get the attention of their prospects. Here is everything you need to know on how to plan essential strategies to encourage bulk purchases in WooCommerce.

Main characteristics of wholesale trade:

Main characteristics of wholesale trade
  1. A wholesaler has the ability to sell large quantities of their product at one time and to sell them indirectly to consumers in many stores simultaneously.
    Wholesale carries less expense, at least compared to the money spent year-round on in-store marketing and other overhead involving retail operations.
  2. A large part of the working time must be devoted to managing the logistics of transport and distribution of the merchandise, take the product to specific stores, manage the manufacturing process, and maintain inventory.
  3. As a wholesaler, you must supply large quantities of your products at the same time. For many manufacturers, fulfilling large orders within a tight deadline can be difficult.
  4. The wholesaler does not interact directly with the customer (in most cases) instead of interacts with business executives who purchase their products in high volumes.

Analyze the market before starting your business

If you are a wholesale seller, analyze the wholesale market and your direct competition, knowing their products and their price promotions. Look at what their sales and distribution strategy is like, and look at who their customers are.

Then, determine a good promotion by giving trial products, better prices, higher volumes, better service, and more.

In this, consider all aspects. If your direct competition has the same products and the same prices, they may not be choosing you due to the lack of punctuality in deliveries, or the quality of the service. Check how the relationship between distributors and customers is, the timeliness of deliveries, the appearance of the product presented, the comprehensive quality of the service, to know in which areas you should train staff or improve your services. Then, you can get those customers with an extra promotion or benefit.

WooCommerce works great for direct web-to-consumer sales, but to sell from business to business requires additional extensions or plugins. Fortunately, there are several WooCommerce plugins that can help you have your wholesale store, and you can either create a store that sells products to wholesalers exclusively or sell to both regular and wholesale customers.

Wholesale for WooCommerce can help you kick-start your sales without setting up a complex system:

  • Create and manage multiple wholesale user roles.
  • Manage wholesale prices for single or variable products with ease.
  • Manage Approval/Rejection requests – Manually or Automatically.
  • Define different prices just for your wholesale customers.
  • Easy-to-use back end interface that lets you manage user requests via the wholesale registration form.
  • Tax-Exempt (Exempt wholesale user roles from paying taxes)
  • Control product visibility (Control product visibility settings specifically for wholesale user roles.)
  • Define different pricing options and discounts for your customers.
  • Set minimum order quantity limits as per your requirements.

Due to the handling of large quantities of product volume, wholesale is a business from which you can benefit very well and make profits quickly. Here are some tips on how to do that:

Tips on how to sell wholesale products to retailers

1. Create different prices for different clients – B2C or B2B

Since your store can be accessed by anyone online, it is advisable to think about your target audience (B2B/wholesale customers), but also about individual consumers (retailers) who are looking for specific products. Create different prices for different clients: expose a base price with VAT included for retailers and volume discounts that vary with the quantity for your wholesale customers. 

You must bear in mind that you will have two types of clients: consumers and retailers, so the prices you offer cannot be the same. Remember that consumers are going to use the product, retailers are going to resell it, so you have to make a differentiation so that the retailer can have more profitability.

2. Require a minimum purchase quantity

This point is more important for retailers. It establishes a minimum purchase quantity for each product so that they can have rotation and always have a presence in the market. This way you can also offer them better prices.

In order to achieve volume sales to increase revenue, you must adhere to a minimum order rule. This means that retailers (wholesale buyers) have to purchase a minimum quantity of products or the value in money when ordering.

Require a minimum purchase quantity

3. You can set special prices

In addition to the previous point, you can offer better prices to retailers depending on how much sales they make. The more units they sell, the more discounts and payment benefits they will get.

The idea is to encourage bigger orders and more revenue. It is probably wise to always start with something and see how your business adjusts to this new way of selling.

You can set special prices

What are the Secrets of Wholesaling Success?

Some wholesalers have managed to make a name for themselves in the industry, while others have yet to overcome the slump. Here are some tips to ensure the viability of your business.

Online presence is a fundamental asset

Nowadays, every wholesale business has a WooCommerce website. Indeed, the presence on the web is essential in the face of competition, which is becoming increasingly harsh. Having a website and a blog is a major asset for the wholesale business.
Impeccable presentation, content capable of interesting readers, and a pleasant visual will allow you to conquer new markets and retain your customers. However, it is very important to update the information in real-time and to leave a page dedicated to consumers where they can give their opinion, give suggestions. In addition, the possibility of ordering online could also attract more customers. It’s practical, simple, and fast.

Online presence is a fundamental asset

Offer home delivery to simplify the life of your customers

Customers are constantly looking for a quality product at the best price. Why? Because they are trying to save as much as possible. Apart from the competitive price in the wholesale trade, other options may also capture the attention of your targets, such as home delivery. With such a service, they will be able to manage their budget better.
They will have peace of mind: no delays, no incidents en route. In short, they will have the assurance that the products will arrive at their destination without incident.

Offer home delivery to simplify the life of your customers

Customer service, a factor not to be overlooked

Customer service should be a top priority for every company that specializes in wholesale. As the saying “the customer is king,” says, it is crucial to set up a service capable of meeting customer expectations. The telephone number must be reachable at least during office hours. And if customers send emails, the response should be sent as soon as possible. In addition, in the event of a complaint, a solution should be found quickly to remedy it.

In addition, the company must respect its commitments whether in terms of time, price, number of items to deliver.

How to build an eCommerce B2B & B2C hybrid shop for WooCommerce

How to build an eCommerce B2B & B2C hybrid shop for WooCommerce

One of the most commonly asked questions today is: What does it take to build an eCommerce store for WooCommerce? How about if I want to sell to both B2B and B2C?
Well, it depends on the purpose of your operation. If the overall outcome of your business is to increase revenue without creating two separate WooCommerce stores for your niches (B2B and B2C) then the ideal solution would be to convert your current online shop into a hybrid.
This is both simple and efficient, maybe more than you would think, and we are here to tell you why.

How to build an eCommerce B2B & B2C hybrid shop for WooCommerce

E-commerce Has Changed How Traditional B2B & B2C Businesses Work

For over a decade, eCommerce has proven to create quite an impact for businesses, regardless of whether we talk about sales or marketing. With time, we were able to differentiate the boundaries between wholesale and retail businesses and their requirements. The question then remains, can we eliminate these boundaries to create a hybrid?

Why Is Hybrid e-Commerce Store More Beneficial For You?

If you’re running two separate stores for your B2B and B2C business, then you must have two different websites for it, which is costing you extra investment and maintenance. You have to manage separate databases, product catalogs, marketing strategy, and have to operate two different dashboards.

Now, most of the online stores are trying to deal with wholesale buyers and direct consumers through a single platform/site. What is the advantage of following a hybrid model for your e-store?

Well, A hybrid eCommerce solution for B2C and B2B enables an operator to fully communicate with business and individuals from a single platform or dashboard, which saves time and money. 

Since in terms of customer service, B2B customers are also behaving like direct consumers and have the same demand from online stores to provide them a better brand experience and swift results.

So, why not to deal with bulk buyers along with individual customers in a hybrid form of business. It also gives you better insights related to the buying behavior of your two different types of customers with a different approach to buying products and services.

A hybrid eCommerce store has an edge to apply artificial intelligence (AI) on online sales and to ensure that data is handled in a way that drives innovation for future strategy.

Hybrid E-commerce Store More Beneficial For You

How To Build A Hybrid Online Store For Woocommerce

Now, let’s move to the core point of how we can create an efficient and profitable hybrid eCommerce store. If you’re using the WooCommerce platform for your online store with a one-dimensional approach of selling products/services either in B2B or B2C manner, then installing Wholesale For Woocommerce and WooCommerce Subscription extensions will allow you to deal with wholesale and retail customers at the same time.

What Is Wholesale For Woocommerce?

Wholesale for WooCommerce is a WooCommerce extension that gives you the ability to display wholesale rates & prices that are only visible to your wholesale customers.

Simply sign-up your wholesale customers through a wholesale registration form and manage approval requests manually or automatically. Through the Multiple User Role creation feature, not only are you able to create multiple wholesale roles for your users, but you can also define different discounts for each role with support for both simple and variable products.

The Single User Role allows you to create and designate a single user role so that they see the wholesale prices as per their given role. This extension shows wholesale prices and discounts to wholesale users only, and retail prices will be shown to the normal buyers.

If any retail customer wants to purchase items on special wholesale prices, then this can be achieved by setting up a wholesale subscription model. For this purpose, you can install the WooCommerce subscription extension to facilitate the retail customers.

Using a subscription model, you can offer wholesale roles to your retail customer with special discounts and wholesale charges. So by using Wholesale for WooCommerce & WooCommerce Subscription extensions, you can quickly deal with B2B, B2C, and interchangeable customers.

Wholesale for WooCommerce

A Case Study For A Hybrid e-Commerce Store:

Since the entire world is facing the Covid-19 pandemic and health-related safety measures are becoming a top priority for everyone. Products like Masks, Gloves, Hand Sanitizers, and Anti-Virus Sprays are in high demand for wholesale and retail customers. Rather than creating two different online platforms for your wholesale buyers and direct consumers, you can create a hybrid eCommerce store model using Wholesale for WooCommerce to sell products either in bulk or retail quantity.

Case Study For A Hybrid e-Commerce Store


If you’re running two separate online stores for B2B and B2C customers, then following a hybrid model for your business is a win-win strategy. It will save your time, efforts, and maintenance cost. You will get better insights for customer buying behavior and a futuristic approach to capture new market segments. Good Luck. Bye!! 

How to Charge Special Wholesale Prices Using Wholesale for WooCommerce

We all know that wholesale customers have a profitable edge over retail customers by saving money on the purchase of items in bulk quantity. Different shopping websites are offering retail and wholesale prices to their customers in a convenient manner to their business.  If you’re running a wholesale based eCommerce site, then installing Wholesale for WooCommerce & WooCommerce Subscription extension on your site can help you show “Retail Only” prices to regular and routine customers, while wholesale prices will be visible to wholesale users only. If any regular customer wants to purchase items on special wholesale prices, then this can be achieved by setting up a wholesale subscription model. Using a subscription model, you can offer wholesale roles to your retail customer with special discounts and wholesale charges.

What is Wholesale for WooCommerce and Wholesale Subscription extension?

Wholesale for WooCommerce is a WooCommerce extension that enables your store to display wholesale pricing for specific users. It has the ‘Multiple User Role’ Wholesale pricing feature, with which you can create multiple Wholesale Roles and define different discounts for each role with support for simple and variable products both.
WooCommerce Subscriptions enables you to introduce a variety of subscriptions for physical or virtual products and services. Admin is able to create Variable Subscriptions with Variation from Variable Subscription from products; once the variable subscription product will be created, it will display in a dropdown in Wholesale settings.

You can select a Variable subscription from Wholesale setting; only one Subscription will be selected at a time. And Subscription product variations will display in a dropdown in wholesale user roles, where you can select variations to Wholesale user roles, and selected variations will not display to other Wholesale user roles.

With integrated WooCommerce extensions (Wholesale for WooComerce + WooCommerce Subscription), you can offer your retail customer to subscribe for the unique wholesale user role and take advantage of reduced wholesale prices while shopping from your E-store. Here are the few simple steps for how a regular customer can buy a subscription plan to get wholesale discounts.


  1. A regular customer should register on your E-store.  
  2. Go to the products page and buy a subscription and sign up.  

If users want to see their Subscription details, they can see from my account, then click on Subscription. Admin can also see customer Subscription details from WooCommerce > Subscription.

When a customer buys Variable Subscription, its Role type will change, and Subscription will assign. Different roles contain different kinds of discounts based on purchasing a subscription plan. You can set your role types like Silver, Gold, Diamond, and Platinum for your customers to exhibit different levels. 

So by using Wholesale For WooCommerce + WooCommerce Subscriptions and following the above simple steps, you can provide special discounts to your wholesale subscribers. You can Create variable subscription products and allow your customers to choose a subscription that suits their needs.